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The site tridentdivers.co.uk has the following in the site, "Get in touch if you would like to learn to dive or join us." We noticed that the webpage also stated " We are affiliated to the Sub Aqua Association and use their training scheme, but we welcome anyone who wants to dive, including total beginners and divers with previous SAA, PADI or BSAC experience." It also stated " Please explore our website to learn more about the club, who we are and the diving we do, or contact us using the details on the about us. Page Why not contact us and find out about doing a Try-a-Dive in the swimming pool?." The header had Trident Divers as the highest ranking keyword. This keyword was followed by Trident, Diving, and Cardiff which isn't as urgent as Trident Divers. The other words the site used was SCUBA. sub aqua is also included but will not be understood by web engines.